GAiN Blog

“Building a StoryBrand” by Donald Miller @Sam’s Book Club

Building a StoryBrand shares seven elements that can incorporate people marketing, helping connect customers and improve business on a larger scale.

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“Leaders Eat Last by Simon Sinek” @Sam’s Book Club

This week Sam's Book Club shares great ideas from the Goodreads Choice Awards Best Business Books Nominee Leaders Eat Last by Simon Sinek.

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What your brand should learn from Religion: Lesson 6

In an age of ever-diminishing attention spans, millions of people sit through long sermons every week, often in poorly lit church halls and through low- quality sound equipment. They don’t even get paid to do…

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What your brand should learn from Religion: Lessons 4-5

Last week we looked at the first 3 incredible lessons employed by religious brands to ensure life-long brand loyalty that can transform a skeptic into an evangelist in a few weeks. In fact, it can…

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What your brand should learn from Religion: Lessons 1–3

You will be making a mistake to dismiss religious movements as irrelevant in the world of marketing. After all, no agency can match the ROI and life-long brand loyalty of a typical Christian Church.

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