What your brand should learn from Religion: Lesson 6
In an age of ever-diminishing attention spans, millions of people sit through long sermons every week, often in poorly lit church halls and through low- quality sound equipment. They don’t even get paid to do…
GAiN Europe: A model for cross-media ministry collaboration
For several years, the Trans-European Division (TED) and the Inter-European Division (EUD) have sought to enhance their impact through collaboration and support. Initially, this was simply combining their media and communication network by creating GAiN…
What your brand should learn from Religion: Lessons 4-5
Last week we looked at the first 3 incredible lessons employed by religious brands to ensure life-long brand loyalty that can transform a skeptic into an evangelist in a few weeks. In fact, it can…
What your brand should learn from Religion: Lessons 1–3
You will be making a mistake to dismiss religious movements as irrelevant in the world of marketing. After all, no agency can match the ROI and life-long brand loyalty of a typical Christian Church.